Sherlock Holmes
November 9, 2009
As we get closer to the film's release, we're given an updated trailer for Sherlock Holmes featuring more completed visual effects shots. It's actually nearly the same trailer that was released a few weeks ago, but hey, the visual effects do make it a slightly more eye catching release!
From the very beginning of the trailer, I love how the studio logos match the typesetting theme used in latter parts of the trailer. It's a great render and in this case the lens flare actually works to give it a metallic sheen. Despite what may be taboo in design, audiences love glows and flares!
The text treatments at 12 seconds in are a good 2D match to the more intricate typesetting effects used in the logos and title shots. The type is textured well and the font that was chosen works well with the theme of the movie.
At 33 seconds in the trailer showcases some nice editing to the music and sound design. The music track is very epic, featuring boisterous moments and lots of drum hits and bass kicks - all good places to insert a cut or dramatic visual effect shot.
There are a lot of breaks in the music for comedic takes. These occur at 1:01, 1:38, and 1:53. Some of these work better then others, but I'm surprised to see three distinct moments. Usually the action is completely crammed into the trailer all the way up until the end, and then the audience is given one comedic break to leave them laughing.
In this case, I'm guessing the production wanted audiences to realize that this wasn't just an action movie or just a mystery movie, but that it was also a worthy comedy.
Go ahead and pause the trailer at 2:03 - you can't tell me Mark Strong doesn't look like Andy Garcia in this trailer!
The type setting title card I talked about begins at 2:14 and it's a great design touch. The impact of the visuals hits right along with the music and helps to keep the momentum of the final moments of the trailer going, right up until 2:22 that is.
At 2:22 we're left with another comedic moment between Holmes and Watson, but this composited shot sticks out like a sore thumb. I wonder if that is final or still being cleaned up? Here's hoping it's the latter...
By the time that shot is over, the editor of the trailer had about 1 second to squeeze in production details and credits and it shows! Nothing wrong with that though, at least they hit their designated timeframe and crammed as much action and comedy into the trailer as they could.
I enjoyed both of the recent trailers for Sherlock Holmes, but overall I think this one was a better release. The additional visual effects shots definitely makes it a more memorable trailer than the first in my opinion. What do you think of this new trailer and the added visual effects?








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